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PODCAST BRANDING

Creating a podcast logo to address gender inequality.

Tilted Podcast

Lean In was launching season 2 of its podcast, Tilted, which explores topics at the intersection of gender and culture and showcases people pushing for equality.

 

I led my team through brainstorming, moodboarding, and visual exploration. I wanted to create a solution that was clear, stood out in a sea of podcast logos, and still felt aligned with Lean In. We also wanted a flexible, vector-based solution that allowed us to incorporate our illustrations as supporting talent.

 

The podcast art fits nicely into the new Lean In system and this season's podcast is currently rated 4.7 out of 5 stars on Apple Podcasts.

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© 2023 by Jenna Bott

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